The Museu de Arte de São Paulo (MASP) is a private not-for-profit museum founded in 1947 by business mogul and patron of the arts Assis Chateaubriand (1892–1968), becoming the first modern museum in the country. Chateaubriand invited Italian art dealer and critic Pietro Maria Bardi (1900–1999) to direct MASP, and Lina Bo Bardi (1914–1992) to conceive the architecture and the exhibition design. With the most important collection of European art in the southern hemisphere, MASP’s holdings currently consist of more than 11 thousand artworks, including paintings, sculptures, objects, photographs, videos and pieces of clothing from various periods, from Europe, Africa, Asia and the Americas.
Initially located on the street 7 de Abril, in downtown São Paulo, in 1968 the museum was transferred to its current location on Avenida Paulista, in the iconic building designed by Lina Bo Bardi, which has become a landmark in the history of 20th-century architecture. Making use of glass and concrete, in her architecture Lina Bo Bardi put rough, unfinished surfaces into harmony with aspects of lightness, transparency and suspension. The ground-level plaza under the building’s immense free span was designed as a multipurpose public square.
The architect’s radicality is also present in the glass display easels created to show the collection on the building’s second floor. By taking the artworks off the walls, the display easels question the traditional model of the European museum, in which the spectator is led to follow a linear narrative suggested by the order and arrangement of the artworks in the rooms. In MASP’s spacious picture gallery, the suspended and transparent exhibition design allows the public to engage in a closer relationship with the collection since the visitor can choose his or her own path among the artworks, move around them and see their backs.
Besides the long-term show Acervo em transformação [Collection in Transformation] in the museum’s picture gallery, throughout each year there is a broad programming of group exhibitions and solo shows articulated around thematic axes: histories of sexuality (2017), Afro-Atlantic histories (2018), histories of feminism/women (2019). It is important to consider the plural quality of the term “histories,” pointing to multiple, diverse and polyphonic histories, open, inconstant and unfinished histories, fragmented and layered histories, nontotalizing and nondefinitive histories. In Portuguese, the word histórias can denote either fictional stories or factual histories, narratives that can be personal and political, private and public, micro and macro.
This approach reflects the museum’s new mission, established in 2017: “MASP, a diverse, inclusive and plural museum, has the mission to establish, in a critical and creative way, dialogues between past and present, cultures and territories, through the visual arts. To this end, it should enlarge, conserve, research and disseminate its collection, while also promoting the encounter between its various publics and art through transformative and welcoming experiences.”
The calendar of exhibitions is complemented by the public programs developed by the museum’s mediation team and includes international seminars, lectures held on the first Saturday of each month, the MASP teachers program, workshops, courses in the MASP school, and a program of films and videos. To enlarge and perpetuate the discussion around all this programming, the museum produces a series of publications including catalogs of exhibitions and collections, anthologies of the seminars and lectures, as well as materials focused on special projects such as artwork restorations.
This approach reflects the museum’s new mission, established in 2017: “MASP, a diverse, inclusive and plural museum, has the mission to establish, in a critical and creative way, dialogues between past and present, cultures and territories, through the visual arts. To this end, it should enlarge, conserve, research and disseminate its collection, while also promoting the encounter between its various publics and art through transformative and welcoming experiences.
MASP is a diverse, inclusive, and plural museum whose mission consists in establishing, critically and creatively, dialogues between past and present, cultures and territories, from the perspective of visual arts. Therefore, it must expand, preserve, research, and disseminate its collection, as well as promote the meeting of audiences and art through changing and welcoming experiences.
We, MASP employees, are a team that aims to do what is right for the museum.We ensure its continuity by relating with one another ethically, as well as preserving its reputation and image.
Our commitments to the institution are as follows:
Our legacy inspires us to build the future.
We respect and are proud of MASP and its history.
In our activities, we inspire and are inspired, creating an improved museum every day.
We promote changing and welcoming experiences.
We collaborate daily in welcoming all the audiences of the museum, and we are pleased to receive their requests. We contribute to a friendly, healthy, and productive environment.
We respect differences.
We treat all people equally, with respect and receptivity. We seek equity in relationships and value diversity.
We like what we do.
We do our job to generate or exceed the expected achievements, collaboratively, valuing the available knowledge and resources.
We value debate, driven by the sake of the museum.
We value the sharing of opinions and different ideas for decision-making, as long as there is impartiality and respect for collective decisions, prioritizing the interests of MASP.
Our mission and our principles must guide our actions.
For a good understanding of the expected behavior while performing our activities at the museum, the “MASP Principles and Conduct Manual” guidelines were prepared. They are valid for employees, service providers, executive and statutory directors, counselors, and associates.